“Cradle” BlackBerry Print Ad

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Abraham Maslow theorized a hierarchy in which basic needs such as food, shelter, and safety must be achieved before one can reach higher level needs of self-actualization and self-esteem. Before you can conquer the business world, you need security. You need BlackBerry.

This ad was praised by the great George Lois, the man behind the “I want my MTV” and countless other marketing campaigns, who claimed, “Associating BlackBerry with the warmth and love of a woman and her child is pretty damn good.”