This is an advertisement I filmed and edited for Fresh UTM; a group of students eager to bring change to the University of Toronto Mississauga campus. This ad was posted throughout Fresh UTM’s social media channels. Fresh UTM went on to win student elections in a landslide! Well done!
Abraham Maslow theorized a hierarchy in which basic needs such as food, shelter, and safety must be achieved before one can reach higher level needs of self-actualization and self-esteem. Before you can conquer the business world, you need security. You need BlackBerry.
This ad was praised by the great George Lois, the man behind the “I want my MTV” and countless other marketing campaigns, who claimed, “Associating BlackBerry with the warmth and love of a woman and her child is pretty damn good.”
This DTEK50 ad was originally designed by the BlackBerry team, but the soundtrack was lacking punch, so I beefed it up with something contemporary and meaningful.
An advertisement I created for BlackBerry Priv, BlackBerry’s first ever Android powered smartphone equipped with a full slide-out qwerty keyboard and 18 megapixel camera.